Give AI the context it needs to work for you.
These are the five markdown files I use at the start of every AI project. Before a model can give you anything useful, it needs to know who you are, how you work, how you sound, and what the project is actually for. Most people skip this step entirely, then wonder why the output feels generic. These files exist so you don't have to figure the setup out from scratch, download them, fill in the parts in brackets, drop them in your project folder.
- 01 CLAUDE.md The master context file that turns a generic AI assistant into one that actually knows you and your business. Drop it in your project root and Claude reads it on every session. → 02 CONTEXT.md One per project. Tells Claude what this particular project is, where it's going, and what's actually happening right now. → 03 COPY.md A copywriting style guide in markdown. Tells your AI assistant exactly how to write for you. Banned phrases, sentence patterns, voice by context. Stops it from writing the same generic AI copy that everyone else's assistant writes. →
Three agents that do the job while you do everything else.
Cleo writes the weekly growth brief on Mondays. Alex pulls Search Console and writes the SEO report on Wednesdays. Jess plans and posts a daily Instagram carousel. Each one runs on a schedule, gets on with its work in the background, and emails you if anything goes wrong. Free to use, free to change, take the code and point it at your business.
- 01 Alex SEO A weekly SEO analyst for small businesses, who pulls Google Search Console every Wednesday morning and writes a single report covering rising queries, declining pages, ranking opportunities, CTR gaps, backlink targets, and forum threads worth a real human reply. ↗ 02 Cleo Growth strategy A Monday morning growth strategist for small businesses, who reads what happened last week, scans the web for what's happening outside, and writes a five-minute brief that decides the focus and the experiment for the week ahead. She's the friend who's been thinking about your business overnight and has one specific recommendation by the time you wake up. ↗ 03 Jess Social content A daily Instagram agent for small businesses, who plans two posts every morning, generates the images through Gemini, and posts them as carousels at midday and evening. ↗
A range of tools built from real need, across productivity, ecommerce and more.
Station came out of needing to see what my AI agents were actually doing on my desktop when multiple are running at once. The UK couriers MCP came out of needing agents to talk to shipping carriers directly, and that integration not existing yet. Both are MIT licensed and run locally, shared here in case they're useful to you.
I help businesses figure out what AI means for them, and where to begin.
I'm Catrin. I help businesses adopt AI through three things: operational automation, building workflows that remove repetitive processes so your team can focus on the work that actually needs them; custom tools, building use-case specific software built around the way your business works; and training, helping people use AI in a way that's tailored to how they work, filled with actual company context.
Alongside the client work I'm deep in the AI world myself, building with agents, working with the latest models, and doing my own R&D. The templates and tools on this site come directly out of that.
